·12306 open platform interface Shouqi about car into its preferred partner

On December 1st, the first car service partner of the China Railway 12306 client open interface was launched. When users use the 12306 client to purchase the train ticket, they can directly reserve the car of the first car and enjoy the “rail + network car”. "One-stop travel service."
　　 12306 travel innovation and upgrade to effectively address user needs
As the most important part of the public travel, the railway carries the largest number of transportation tasks in the whole country. Under the background of the country's vigorous development of high-speed rail, the convenient and fast high-speed rail has become the first choice for many people. The data shows that in 2015 China's railway density reached 126.04 km / 10,000 square kilometers, and the high-speed railway density reached 19.79 km / 10,000 square kilometers. According to the data of the China Railway Corporation, the total number of passengers sent by the national railways was 325 million passengers, a year-on-year increase of 30 million, an increase of 10.2%. How to serve such a large number of users, especially high-speed rail travel demand quality high-speed rail business travel users, this is not just a problem in an industry but a social issue, the "last mile" problem in the travel industry is always Not properly resolved.
As the most compliant online car travel platform under the guidance of the New Deal, SAIC Motor has long been committed to Internet quality travel services. It has already covered 33 first- and second-tier mainstream cities in China, serving millions of mid- to high-end travel users, and this is related to China. The largest railway service platform, 12306, is based on the open platform strategy of mobile Internet to enhance the user rights of the platform. The two sides have worked together to solve the pain of the “last mile” in the user travel process. The user subscribes through the railway 12306 client. When you train tickets, you can directly book the high-quality network car service of the first car, and fundamentally solve the practical difficulties encountered by users during the trip, and create a one-stop travel solution for “railway + network car”.
According to data from third-party data organizations, the number of monthly active users of 12306 in May 2016 reached 21.2 million. Such a large user group is a huge cake for any network car platform. The experience took the lead in reaching a strategic cooperation with 12306, which perfectly solved the practical problem of the last mile of the user's travel. This travel solution is an important strategic link in the concept of “big travel” of SAIC Motor. It truly realizes the seamless connection of railway quality travel, especially in the middle and high-end positioning consumer groups of high-speed rail passengers and Shouqi. Highly coincident, high-quality high-speed rail people get high-quality travel services through open platforms, or to some extent, to increase the absolute probability of the first-class car to win the quality network car travel market.
As the first show of the 12306 open platform, this cooperation with the first car has successfully implemented the "railway +" service strategy, so that the 12306 railway passengers' personalized car demand has been truly satisfied, so that the next can Passengers provide a higher quality and more convenient integrated travel options to further improve the passenger service system, making passenger travel more convenient and comfortable. At the same time, as the first network car platform that reached cooperation with 12306, it served 12036 hundreds of millions of users, and also provided the possibility of “curving overtaking” to subvert the current network car market for the first car.
　　 Net-car new policy gradually landed, quality travel creates the future of the market
With the gradual implementation of the New Deal and the local rules, the compliance of the first car and the high-end network car service will be more and more popular among users. In fact, people familiar with the car industry are aware that the rules for the network of cars that are to be implemented in major cities such as Beijing and Shanghai clearly specify the household registration and vehicle specifications of drivers engaged in the network car industry.
In the future, the network car industry will enter the 2.0 era of more sophisticated service and user experience from the 1.0 era of extensive subsidy and market share, and there is no doubt that there is a natural car in this area. Advantage. For mid- to high-end business travel users and institutional users, price is not the primary factor they consider, and the quality user experience is what they value most. With an average driving age of more than 10 years, the highly trained drivers and all the more comfortable vehicles will become the “key to win” for the future of the first car, which is also an important reason for the 12306 to choose to cooperate with the first car.
According to the staff of the first car about the car, "in the face of a large number of railway users, the first car has already developed a comprehensive service plan, and targeted training for the driver to protect the user before and after the train. We can experience the high-quality network car service of the first car, and in the future, the first car will be more closely cooperated with the China Railway 12306, and the car will further open the airport, high-end hotel, business district and other services. The scenario, realize the closed loop of “business + product + technology”, further integrate and improve resource allocation with its own advantages, so that all users can enjoy a better service experience.”

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